Measure, create, design
System measurement, creativity, innovation and design thinking.
Two and a half hours on measuring, creating and designing well: measures that support learning rather than gaming, the difference between creativity and innovation, and design thinking practised with discipline.
- Level
- Focus
- Learning time
- 2 hours 30 minutes
- Where
- Serving the public
- Price
- £69
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Read the full terms
Certificate of Completion, or Certificate of Completion and Assessment with a short assessment
Overview and Outcomes.
Who It's For
Managers and service leads redesigning services in housing, health, councils and the voluntary sector
Overview
A new or changing organisation has a rare chance to design its services well. This course, taken from the half day Designing what comes next, begins with measuring what matters: Goodhart's law and Campbell's law, Bevan and Hood's three kinds of gaming and Mark Friedman's Results-Based Accountability, with the Welsh ambulance Clinical Response Model as a system that changed its measure to protect its purpose. It then separates creativity from innovation, drawing on Levitt, Guilford, Amabile, Csikszentmihalyi and Torrance and ending with Pixar's Braintrust. To finish, it takes up design thinking across the d.school, IDEO, the Double Diamond and IBM, with Airbnb and the Government Digital Service.
Aims
This programme aims to help leaders measure what matters without inviting gaming, recognise when a stalled idea is an implementation problem rather than a shortage of ideas, and run a design process that changes real decisions instead of becoming a ritual of sticky notes.
In summary, you will be able to:
- Explain how targets change behaviour, and plan a small basket of measures for learning that pairs numbers with stories.
- Diagnose whether a stalled idea in your organisation reflects a creativity gap or an innovation gap, and what each calls for.
- Apply the four core practices of design thinking, from deep user research to testing with real users, to a service you lead.
What you'll develop
Through this Focus course, you will build the ability to:
- Explain how targets change behaviour, using Goodhart's law, Campbell's law and Bevan and Hood's ratchet, threshold and output distortion effects.
- Distinguish creativity, innovation and entrepreneurship, and diagnose whether a stalled idea in your organisation reflects a creativity gap or an innovation gap.
- Explain what makes design thinking human centred, empathy driven and non-linear, and compare the Double Diamond, d.school, IDEO and IBM models.
- Distinguish population accountability from performance accountability and use contribution rather than attribution where many partners shape a result.
- Explain the core theories of where creativity comes from, including divergent and convergent thinking, Amabile's three components, Csikszentmihalyi's systems model and flow, and Torrance's four measures.
- Apply the four core practices of deep user research, reframing, low fidelity prototyping and testing with real users to a service you lead.
- Plan a small basket of measures for learning that asks Friedman's three questions and pairs numbers with stories.
- Compare evolutionary and revolutionary innovation, challenge five common myths about innovation, and describe how Pixar's Braintrust builds creativity as a team discipline.
Built from 3 parts.
2 hours 30 minutes of learning.
- 01Learning as the way we leadHuman Learning Systems and system measurementBitesize · Systems Leadership · module 151 module
- 02Ideas are only the beginningCreativity and innovation for leadersBitesize · Creativity and Innovation1 module
- 03Starting with peopleDesign thinking principles and processBitesize · Creativity and Innovation1 module