Starting with people
Design thinking principles and process.
- Level
- Bitesize
- Learning time
- 1 hour
- Where
- Creativity and Innovation
- Price
- £39
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Read the full terms
Certificate of Completion
Overview and Outcomes.
Overview
Design thinking is widely used and often reduced to sticky notes and coloured pens. This module sets out what it really is, compares Stanford's d.school, IDEO, the Design Council's Double Diamond and IBM's Enterprise Design Thinking, weighs the critics' case and draws out four core practices. Airbnb's turnaround and the Government Digital Service's redesign of gov.uk show the discipline working in private and public settings.
What you'll develop
In this Bitesize, you will develop the ability to:
- Explain what makes design thinking human centred, empathy driven and non-linear, and compare the Double Diamond, d.school, IDEO and IBM models.
- Apply the four core practices of deep user research, reframing, low fidelity prototyping and testing with real users to a service you lead.
- Assess whether a design thinking exercise has changed real decisions or become ritual, drawing on the critics' arguments and the Airbnb and Government Digital Service cases.
The Module.
1 hour of learning.
- 04Design Thinking: Principles, Process and PracticeDesign thinking is widely used and often reduced to sticky notes and coloured pens. This module sets out what it really is, compares Stanford's d.school, IDEO, the Design Council's Double Diamond and IBM's Enterprise Design Thinking, weighs the critics' case and draws out four core practices. Airbnb's turnaround and the Government Digital Service's redesign of gov.uk show the discipline working in private and public settings.54 min
Keep going.
Part of the Creativity and Innovation topic, also sold whole as The innovation habit.
Go deeper, and pay only the difference
- You are hereBitesize, 1 hour, £39
- Next stepFocus, From idea to impact, 2 hours 30 minutes, £69. Already own the Bitesize? You pay £30.
- Explore, The creative mind at work, 4 hours 30 minutes, £129. Already own the Bitesize? You pay £90.
- The whole topicImmerse, The innovation habit, 8 hours 30 minutes, £249. Already own the Bitesize? You pay £210.
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Prices per person. Read the full terms
Also part of: Holding steady, moving forward, Leading with data and digital, When there is no right answer
Other Bitesize in the Creativity and Innovation topic
- Ideas are only the beginningCreativity and innovation for leaders1 hour£39
- Sparking fresh thinkingCreative thinking tools and techniques1 hour£39
- Inside the creative mindHow creative geniuses think45 minutes£39
- How new ideas take holdDiffusion of innovation and disruption1 hour£39
- Better ideas for the public goodPublic sector innovation and open innovation45 minutes£39
- Room to tryLeading a culture of innovation45 minutes£39
