Ideas are only the beginning
Creativity and innovation for leaders.
- Level
- Bitesize
- Learning time
- 1 hour
- Where
- Creativity and Innovation
- Price
- £39
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Read the full terms
Certificate of Completion
Overview and Outcomes.
Overview
Creativity and innovation are often used as if they meant the same thing, and that confusion leads organisations to run another ideas workshop when the real gap is implementation. This module separates creativity, innovation and entrepreneurship, drawing on Levitt, Guilford, Amabile, Csikszentmihalyi and Torrance, contrasts evolutionary and revolutionary innovation, tackles five common myths, and closes with Pixar's Braintrust.
What you'll develop
In this Bitesize, you will develop the ability to:
- Distinguish creativity, innovation and entrepreneurship, and diagnose whether a stalled idea in your organisation reflects a creativity gap or an innovation gap.
- Explain the core theories of where creativity comes from, including divergent and convergent thinking, Amabile's three components, Csikszentmihalyi's systems model and flow, and Torrance's four measures.
- Compare evolutionary and revolutionary innovation, challenge five common myths about innovation, and describe how Pixar's Braintrust builds creativity as a team discipline.
The Module.
1 hour of learning.
- 01Foundations: Creativity, Innovation and Why They Are Not the Same ThingCreativity and innovation are often used as if they meant the same thing, and that confusion leads organisations to run another ideas workshop when the real gap is implementation. This module separates creativity, innovation and entrepreneurship, drawing on Levitt, Guilford, Amabile, Csikszentmihalyi and Torrance, contrasts evolutionary and revolutionary innovation, tackles five common myths, and closes with Pixar's Braintrust.53 min
Keep going.
Part of the Creativity and Innovation topic, also sold whole as The innovation habit.
Go deeper, and pay only the difference
- You are hereBitesize, 1 hour, £39
- Next stepFocus, The creative spark, 2 hours 30 minutes, £69. Already own the Bitesize? You pay £30.
- Explore, The creative mind at work, 4 hours 30 minutes, £129. Already own the Bitesize? You pay £90.
- The whole topicImmerse, The innovation habit, 8 hours 30 minutes, £249. Already own the Bitesize? You pay £210.
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Prices per person. Read the full terms
Also part of: Holding steady, moving forward
Other Bitesize in the Creativity and Innovation topic
- Sparking fresh thinkingCreative thinking tools and techniques1 hour£39
- Inside the creative mindHow creative geniuses think45 minutes£39
- Starting with peopleDesign thinking principles and process1 hour£39
- How new ideas take holdDiffusion of innovation and disruption1 hour£39
- Better ideas for the public goodPublic sector innovation and open innovation45 minutes£39
- Room to tryLeading a culture of innovation45 minutes£39