Reading the wider landscape
Environmental scanning and corporate strategy.
- Level
- Bitesize
- Learning time
- 1 hour 15 minutes
- Where
- Strategic Management
- Price
- £39
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Read the full terms
Certificate of Completion
Overview and Outcomes.
Overview
Scanning once a year produces a photograph, when strategy needs a film. This module gives the scanning stage a practical toolkit: PESTLE's six lenses, the questions to ask of each, and how to give each lens an owner so it becomes a habit. It then shows why SWOT is useful for summarising but not sufficient as analysis, using Blockbuster in hindsight to show the cost of shallow scanning beneath a correct list. Before asking how to compete, an organisation has to ask what it should be in at all. This module uses Ansoff's growth matrix to make growth direction and risk explicit, translates the four quadrants into council and health settings, and then separates direction from route by comparing build, buy and partner. Amazon Web Services shows diversification built from a capability already inside the organisation.
What you'll develop
In this Bitesize, you will develop the ability to:
- Explain why continuous scanning gives better strategic value than an annual snapshot taken before a strategy day.
- Apply PESTLE's six lenses with named owners and judge the exercise by the decisions it changes rather than the grid it produces.
- Distinguish scanning from summarising and use SWOT only to summarise conclusions reached through proper analysis.
- Identify which of Ansoff's four quadrants a growth proposal sits in and explain the risk that direction carries.
- Apply Ansoff's matrix to public service examples, from improving uptake of a statutory service to setting up a trading company.
The Modules.
1 hour 15 minutes of learning.
- 03Scanning the EnvironmentScanning once a year produces a photograph, when strategy needs a film. This module gives the scanning stage a practical toolkit: PESTLE's six lenses, the questions to ask of each, and how to give each lens an owner so it becomes a habit. It then shows why SWOT is useful for summarising but not sufficient as analysis, using Blockbuster in hindsight to show the cost of shallow scanning beneath a correct list.39 min
- 04Corporate-Level Strategy: What Should We Be In At AllBefore asking how to compete, an organisation has to ask what it should be in at all. This module uses Ansoff's growth matrix to make growth direction and risk explicit, translates the four quadrants into council and health settings, and then separates direction from route by comparing build, buy and partner. Amazon Web Services shows diversification built from a capability already inside the organisation.37 min
Keep going.
Part of the Strategic Management topic, also sold whole as Strategy that works.
Go deeper, and pay only the difference
- You are hereBitesize, 1 hour 15 minutes, £39
- Next stepFocus, Purpose and position, 2 hours 30 minutes, £69. Already own the Bitesize? You pay £30.
- The whole topicExplore, Strategy that works, 5 hours, £129. Already own the Bitesize? You pay £90.
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Prices per person. Read the full terms