Purpose and position
Mission, vision, values and environmental scanning.
Two and a half hours on purpose and position: mission, vision and values that rule things out, scanning as a habit and clear choices about where to operate.
- Level
- Focus
- Learning time
- 2 hours 30 minutes
- Where
- Strategic Management
- Price
- £69
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Read the full terms
Certificate of Completion, or Certificate of Completion and Assessment with a short assessment
Overview and Outcomes.
Who It's For
Senior leaders setting organisational purpose and direction
Overview
A strategic choice is a moment; strategic management is the system that keeps it alive. This programme focuses on the early stages of that system. It places strategic management alongside thinking, leadership and governance, using Wheelen and Hunger's four stage cycle and the corporate, business and functional levels of strategy. It then tests mission, vision and values against Rumelt's warning about fluff and the interchangeability test, with Patagonia as a mission that rules things out. It builds scanning into a habit through PESTLE and a sober view of SWOT, and closes with Ansoff's matrix and the choice to build, buy or partner.
Aims
This programme aims to develop leaders who can set a clear organisational purpose and position it in a changing environment. The shift it seeks is from generic statements and annual scanning exercises to purposeful choices that guide decisions, with continuous attention to context and an explicit view of growth direction and risk.
In summary, you will be able to:
- Explain the strategic management cycle and the levels of strategy, and name the level at which a given strategic question sits.
- Design or test mission, vision and values statements so that they rule things out and survive a hard, costly decision.
- Use PESTLE, SWOT and Ansoff's matrix to scan your environment continuously and assess growth direction, risk and whether to build, buy or partner.
What you'll develop
Through this Focus course, you will build the ability to:
- Distinguish strategic management from strategic thinking, strategic leadership and governance, and identify which kind of problem an organisation is facing.
- Describe the four stages of the strategic management cycle and assess which stage is weakest and least owned in your own organisation.
- Distinguish the different jobs done by a mission, a vision and a set of values, and identify when they have blurred together.
- Apply the interchangeability test to your own organisation's mission statement and use its four steps to begin a rewrite.
- Explain why continuous scanning gives better strategic value than an annual snapshot taken before a strategy day.
- Identify which of Ansoff's four quadrants a growth proposal sits in and explain the risk that direction carries.
Built from 2 parts.
2 hours 30 minutes of learning.
- 01Knowing what we are forStrategic management: mission, vision, valuesBitesize2 modules
- 02Reading the wider landscapeEnvironmental scanning and corporate strategyBitesize2 modules
Keep going.
Part of the Strategic Management topic, also sold whole as Strategy that works.
Go deeper, and pay only the difference
- You are hereFocus, 2 hours 30 minutes, £69
- The whole topicExplore, Strategy that works, 5 hours, £129. Already own the Focus? You pay £60.
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Prices per person. Read the full terms