How new ideas take hold
Diffusion of innovation and disruption.
- Level
- Bitesize
- Learning time
- 1 hour
- Where
- Creativity and Innovation
- Price
- £39
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Read the full terms
Certificate of Completion
Overview and Outcomes.
Overview
Once a good idea exists, what decides whether it spreads, and whether it overturns the established way of doing things? This module explores Rogers's diffusion of innovations, Moore's chasm, Christensen's disruptive innovation and jobs to be done, and Keeley's Ten Types of Innovation, uses ChatGPT and M-Pesa as contrasting cases, and draws out practical lessons for public and voluntary sector leaders.
What you'll develop
In this Bitesize, you will develop the ability to:
- Explain Rogers's S curve and five adopter categories, and identify the chasm Moore describes between early adopters and the early majority.
- Distinguish sustaining from disruptive innovation, and apply jobs to be done thinking to a service you are responsible for.
- Use Keeley's Ten Types of Innovation and the ChatGPT and M-Pesa cases to assess how fast an innovation is spreading and how deeply it could disrupt.
The Module.
1 hour of learning.
- 05Diffusion, Disruption and the Anatomy of an InnovationOnce a good idea exists, what decides whether it spreads, and whether it overturns the established way of doing things? This module explores Rogers's diffusion of innovations, Moore's chasm, Christensen's disruptive innovation and jobs to be done, and Keeley's Ten Types of Innovation, uses ChatGPT and M-Pesa as contrasting cases, and draws out practical lessons for public and voluntary sector leaders.55 min
Keep going.
Part of the Creativity and Innovation topic, also sold whole as The innovation habit.
Go deeper, and pay only the difference
- You are hereBitesize, 1 hour, £39
- Next stepFocus, From idea to impact, 2 hours 30 minutes, £69. Already own the Bitesize? You pay £30.
- Explore, The creative mind at work, 4 hours 30 minutes, £129. Already own the Bitesize? You pay £90.
- The whole topicImmerse, The innovation habit, 8 hours 30 minutes, £249. Already own the Bitesize? You pay £210.
When you step up to a higher level, what you paid in the last 12 months for lower-level courses inside the bigger course comes off its price, in proportion to how much of each is inside it, whichever topic it's from. Courses at the same or a lower level don't give credit against each other. A Focus course or above always costs at least £15. Prices per person. Read the full terms
Other Bitesize in the Creativity and Innovation topic
- Ideas are only the beginningCreativity and innovation for leaders1 hour£39
- Sparking fresh thinkingCreative thinking tools and techniques1 hour£39
- Inside the creative mindHow creative geniuses think45 minutes£39
- Starting with peopleDesign thinking principles and process1 hour£39
- Better ideas for the public goodPublic sector innovation and open innovation45 minutes£39
- Room to tryLeading a culture of innovation45 minutes£39